20 Must-Use Content Writing Tools You Need in 2023

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There’s no one way to be an outstanding content writer. Some people seem to have a natural flair for it, while others have to work a little bit harder. No matter which category you fall into, there are some essential content writing tools that will make your life a lot easier – and help you write better content in the process.

Looking to take your content writing skills up a notch? Check out these 20 must-use content writing tools.

From grammar and spell checkers to tools that help you come up with new ideas, these tools will help you become an outstanding content writer.

Let’s jump right into it, I’m sure these will take your writing to the next level.

Best Content Writing Tools – Overview

You may have tried a few writing tools already, but I can guarantee you that these are outstanding solutions you won’t be able to work without anymore. Here’s the list:

  • Grammarly
  • Copyscape
  • Jasper AI
  • YoastSEO
  • SurferSEO
  • Rank Math
  • Thesaurus
  • Hemingway Editor
  • AnswerThePublic
  • Evernote
  • HubSpot’s Blog Ideas Generator
  • Tweak Your Biz’s Title Generator
  • Keywords Everywhere
  • Google Docs
  • UberSuggest
  • Canva
  • Small SEO Tools
  • CoSchedule Headline Analyzer
  • Reddit
  • WordCounter

Now that you have the name, let’s go deeper into the topic and cover how these work, how they will improve your blog posts, keyword research, digital marketing strategy, and more.

20 Top Content Writing Tools You Need

If you’re like me, you probably spend hours writing content and then end up deleting most of it. Finding the right words and even harder to make your content engaging and interesting is hard. That’s where these top content writing tools come in handy.

With these tools, you can easily create engaging content that will keep your readers coming back for more. Let’s go through the 20 best content writing tools you need.

Grammarly

First on our list is Grammarly, an essential content writing tool for grammar and spelling mistakes and typos in your text. After all, your writing represents your brand, and poor grammar can make you look unprofessional.

That’s why it’s essential to have a tool that can help you catch mistakes and ensure that your writing and editing are error-free. Grammarly is one of the best content writing tools out there, and it’s a great choice for anyone who wants to improve their writing.

The app goes beyond simple spell-checking; it can also rephrase sentences and rewrite them in the active voice – how great is that?

It’s available as a web app or as a plugin for Word, Google Docs, and other sites, and it’s easy to use. Best of all, they have a free version.

The free version corrects typos and obvious mistakes. However, if you want to take things further and have a proper content writing tool, I recommend getting the Premium plan, which gives you access to all the awesome features.

If you’re looking for a way to improve your content writing, then Grammarly is definitely worth checking out.

Price: Free – Premium Plan starts at $20 per month

Content Writing Tools Grammarly
ⓒ Grammarly

READ MORE: Become a Freelance Copywriter – Complete Guide

Copyscape

If you’re a content writer, you know that creating high-quality, original content can be challenging. Not only do you need to come up with fresh ideas, but you also need to make sure that your content is free of plagiarism.

Thankfully, Copyscape plagiarism checker is here to save the day.

Copyscape is the most popular plagiarism checker on the market, and it’s easy to see why. Simply enter your text into the Copyscape tool, which will scan millions of web pages to see any matches. It simply can’t be any more straightforward.

Copyscape not only highlights each match but also includes a link to the original source. This way, you’ll know exactly what part of the text to rewrite to be 100% unique.

Plus, it allows you to scan a whole website, which is great if you want to check any duplicate content on any of your pages.

In plain words, whether you’re a freelance copywriter or running your own blog, Copyscape is a tool that you can’t work without.

Price: $0.03 per 200-word search + $0.01 per extra 100 words

ⓒ Copyscape

Jasper AI

As any professional writer knows, the blank page can be a daunting sight. Faced with the pressure of coming up with something new and interesting, it’s not uncommon to feel like your creativity has dried up, even successful copywriters.

This feeling is often referred to as “writer’s block,” and it can be a major obstacle to productivity. While there’s no surefire cure for writer’s block, there are a few things that can help.

And the best one for me is using Jasper AI, a software that totally removes writer’s block, allowing you to craft content easily for all your copywriting clients.

While you still need to be creative and express your own ideas, Jasper takes it to the next level and writes amazing content for you.

With Jasper, you input a topic and some key information, and the AI will do the rest. Jasper will research your topic, generate ideas, and then craft a well-written article using the information it has gathered.

Plus, the price is very affordable for the quality it offers. Test it to trust it; you get a 5-day money-back guarantee!

Price: From $29/month

ⓒ Jasper AI

YoastSEO

For the SEO side of the business, YoastSEO is the tool you need to take your content to the next level. SEO, or Search Engine Optimization, is how your content is structured and written for Google, Bing, and other search engines.

Many content writers are already familiar with YoastSEO, a free WordPress plugin that helps you optimize your content for search engines. Among the best features are the readability and SEO checks, which allow you to see the errors you’re making and SEO details, such as:

  • Highlights sentences of 20 words or more
  • Displays where 3 or more paragraphs start with the same word
  • Lists SEO essentials – ALT texts needed, internal and external links, metadata, and more

Apart from the WordPress plugin, YoastSEO is also available online, offering a real-time analysis without slowing down your website.

That being said, while YoastSEO is a valuable tool, it’s important to remember that it’s only one part of the SEO puzzle.

In order to really make your content shine, you need to focus on creating high-quality, original content that will resonate with your audience. That means writing in your own voice, using strong keywords, and crafting engaging headlines.

And if you have Writer’s block, you need a writing assistant – let me elaborate in the next paragraphs.

Price: Free – Premium Version costs $99 per year

Content Writing Tools YoastSEO
ⓒ YoastSEO

RELATED GUIDE: Become a Copywriter – All You Need to Know

SurferSEO

As any SEO expert knows, content is king when it comes to ranking on search engines. But not just any old content will do – your content needs to be well-optimized if you want it to rank above the competition.

What if you could get all the content you need without lifting a finger? Well, now there is – With SurferSEO, you can generate high-quality content faster than ever before.

And simply put, there’s no better tool than Surfer on the market.

This handy tool keeps track of important SEO factors as you write and ranks it out of 100, so you can be sure that your content is up to snuff. One credit will inspect 500+ data points and weigh your content against competitors.

That’s not it – you can even integrate it with Google Search Console for the best results.

So why wait? Optimize your content with Surfer’s Content Editor and watch your organic traffic growth soar!

Price: Starts at $59 per month

Rank Math

Another writing tool for outstanding, optimized content is Rank Math.

RankMath is a plugin that helps optimize content for Google and other search engines. It provides guidance on choosing keywords, making sure the content is relevant to the topic, and improving thereadability of the text.

In addition, Rank Math can help to generate sitemaps and submission forms, making it easier for search engines to find and index your content. By using it, content writers can make their articles more visible to potential readers, helping to increase traffic and build a reputation as an expert in their field.

Price: Free – Premium Plan starts at $69 per year

Content Writing Tools RankMath
ⓒ Rank Math

Thesaurus

Thesaurus is another essential writing tool for any copywriter. By definition, a thesaurus is “a book of words and their synonyms.” However, in this case, we’re talking about much more than just a list of synonyms.

It can also be a valuable tool for finding new ways to say things, discovering related concepts, and understanding the nuances of words. In short, it will help you to write better content.

Plus, it’s free, and it will surely avoid repetitions in your content – what else could you need?

Price: Free

ⓒ Thesaurus

Hemingway Editor

For any content writer worth their salt, Hemingway Editor is an essential content writing tool. This nifty little program highlights adverbs, passive voice, and complex phrases, helping you to can edit your work for conciseness and clarity.

In addition, Hemingway Editor gives you a readability score, so you can ensure that your writing is accessible to your audience, making rankings and engagement potentially higher.

Best of all, the Hemingway Editor is free to use, making it a priceless resource for any content writer. So if you’re looking to take your writing to the next level, be sure to give the Hemingway Editor a try.

It’s worth noting that the Hemingway app for desktop isn’t free, so you’ll have to spend $19.99, but it’s a great addition to your writing process if you don’t have internet at all times.

By the way – yes, the design is a little outdated but you’ll quickly get used to it!

Price: Free – $19.99 for the Desktop App

ⓒ Hemingway Editor

AnswerThePublic

AnswerThePublic is a tool that content writers love to hate. In fact, it’s an invaluable content writing tool for understanding what people are searching for online. On the other hand, it can be a little too helpful, giving us more ideas than we know what to do with.

But whether we love it or hate it, there’s no denying that AnswerThePublic is one of the best digital marketing tools out there.

Additionally, it can also help you to optimize your existing content so that it appears in more search results. AnswerThePublic is free to use and easy to navigate, making it an essential tool for any content writer.

In short – Answer The Public is an idea generator, it helps target audience, and it will save you lots of time and Google Search! Give it a try to day, it’s free.

Price: Free – Premium Plan starts at $99/month

Content writing tools AnswerThePublic
ⓒ AnswerThePublic

Evernote

For productivity tool for content writing, it’s hard to beat Evernote. And for content writers, I find Evernote to be an indispensable tool. It allows you to capture ideas and information quickly and easily, and to keep everything organized in one place.

You can create separate notebooks for different projects, and within each notebook you can add as many notes as I need. You can also tag your notes to easily find them later.

And if you need to collaborate with other content writers or clients on a project, Evernote makes it easy to share notebooks and notes. In short, Evernote is a great way for content writers to stay organized and productive.

Is there anything else you need from a content writing tool?

Price: Free – Pro Version starts at $8.99 monthly

Content writing tools Evernote
ⓒ Evernote

HubSpot’s Blog Ideas Generator

As a writer, I’m always looking for new ideas for blog posts. And as someone who works in the content marketing industry, I’m always on the lookout for new tools to help me come up with those ideas.

So when I heard about HubSpot’s Blog Ideas Generator, I was intrigued. The tool is designed to help you generate ideas for blog posts by giving you a topic and then coming up with a target keyword and a list of related ones.

I have to say, I was impressed with the tool, and I’m sure you will be too.

It’s simple to use, it generates a week’s worth of blog ideas, and it’s free! So if you’re looking for a way to come up with new ideas for your blog, definitely check out HubSpot’s Blog Ideas Generator.

Price: Free

HubSpot Blog Ideas Generator content writing tools
ⓒ HubSpot

Tweak Your Biz Title Generator

In a similar way as HubSpot topic generator, Tweak Your Biz Title Generator is another writing tool that helps you come up with fresh, interesting ideas and help streamline your workflow.

Just enter a keyword (noun or verb), and the generator will spit out a list of possible titles for your next article, blog post, or even ebook by category.

Some of the titles are pretty cheeky (e.g., “10 Ways to Make Your Writing Suck Less”), but there are also some great ones that are sure to grab attention (” How to Write Better: The Ultimate Guide”).

Overall, I was impressed with the quality of the titles generated by the tool, and you should definitely start using it.

Price: Free

Content writing tool TweakYourBiz Title Generator
ⓒ Tweak Your Biz

Keywords Everywhere

As any content writer knows, having a keyword research tool is essential for optimization. But who has the time to constantly research and update their keywords? That’s where the Keywords Everywhere app comes in.

Just install the Chrome Extension, Google a search query, and voila! You’ll have access to keyword data for all the websites listed and more.
Plus, the app will automatically update your keywords as you search, so you can be sure that your content is always optimized.

So why wait? Install the Keywords Everywhere today and make content writing a breeze!

Price: $10 for 100,000 keywords

Content writing tools Keywords Everywhere keyword research
ⓒ Keywords Everywhere

Google Docs

Google Docs is one of the best content writing tools that you can’t work without. With its easy-to-use interface and vast array of features, it’s no wonder that so many writers use it to create their masterpieces.

Here are just a few reasons why Google Docs is the best editing tool for content writers:

  • It’s a free tool – there’s no need to waste money on expensive writing software.
  • It’s easy to use – even if you’re not a tech-savvy writer, you’ll be able to easily figure out how to use it.
  • It has all the features you need – from simple text formatting to tables and graphs; Google Docs has everything you need to create great content.
  • Productivity – you can add extensions to improve your workflow. For instance, the Surfer SEO tool allows you to get optimized content while writing.
  • It’s collaborative – you can easily share your work with team members and get feedback in real time.

What else to say? When considering the best editing tools and content writing tools on the market, Google Docs is certainly a step ahead and is a much better option than Microsoft Word.

Price: Free

Content writing tools Google Docs
ⓒ Google

UberSuggest

If you’re a content writer, you know the importance of coming up with fresh, original ideas. But sometimes, it can be hard to come up with new topics to write about, especially if you’re feeling uninspired.

And that’s exactly where UberSuggest excels. Other than being one of the best content writing tools available, it’s also one of the most popular SEO tools on the market.

UberSuggest’ advanced features allow you to find great ideas for your next blog posts and social media, see the Google search results easily, analyze search volume, and analyze your competitors to rank high.

And if you’re still not sure what to write about, you can always take inspiration from the most popular searches related to your keyword. So go ahead and give UberSuggest a try – it just might be the content writing tool you’ve been searching for.

Price: Starts at $12 per month

ⓒ Ubersuggest

Canva

Content writing is not only about text, keyword research, and search engine optimization. In fact, illustrations and graphics are an important part of the game too. And for this reason, using Canva is paramount to ranking higher on search engines.

Canva is a free online platform that makes it easy to create beautiful designs, even if you don’t have any prior experience. With a user-friendly interface and an extensive library of templates, Canva is perfect for crafting engaging social media posts, eye-catching infographics, and stunning website banners.

Plus, for only a few dollars a month, you can get the Premium version, which is the perfect addition to your content creation workflow. Use all their elements to produce beautiful and appealing illustrations to get ahead of your competitors.

Price: Free – Pro Plan starts at $12.99 per month

ⓒ Canva

Small SEO Tools

Small SEO Tools is exactly what you need out of all the content writing tools if you need SEO done on a budget. It offers a massive list of features that you need for both content creation and digital marketing, such as:

  • Plagiarism checker
  • Grammar Check
  • Article Rewriter
  • Paraphrasing Tool
  • Image to Text Converter

Of course, these are only a few features you’ll find here. What’s more, everything is free. The catch? The plagiarism checker only allows you to scan 1,000 words, the Grammar Checker only 2,000 words and other tools are limited too.

That being said, you can use them as many times as you want. I used Small SEO Tools when I first started blogging; this was a massive money saver, and I can’t recommend this tool enough.

On the other hand, if you have a few dollars a month to spare, then you could subscribe and get more advanced features – it only starts at $4.99 a month.

In conclusion, Small SEO Tools is what you need for your creation process when online writing.

Price: Free – Pro Version from $4.99

Small SEO Tools best content writing tools
ⓒ Small SEO Tools

CoSchedule Headline Analyzer

CoSchedule Headline Analyzer is a valuable tool for content writers who want to write attention-grabbing headlines.

This online tool analyzes your headlines and gives them a score based on factors such as word choice and length. CoSchedule’s Headline Analyzer is free to use.

The free version allows you to get a score out of 100, which gives you a pretty good idea of what to change. In addition, they have a bank of words, giving you endless possibilities to add emotional words, remove common words, and thought-provoking ones too. How cool is that?

On the other hand, the Premium version, which starts at $19 per month, gives you 5 premium headlines, smart suggestions, a detailed SEO score, and much more.

Price: Free – Pro Version starts at $19 per month

CoSchedule Headline Analyzer content writing tools
ⓒ CoSchedule Headline Analyzer

Reddit

When it comes to research, there are many different tools that can be used to find reliable sources and gather relevant information. However, there is one tool that often gets overlooked: Reddit.

On Reddit, users can submit links to articles, papers, and other sources of information on a given topic. Other users then upvote or downvote these submissions, providing a quick way to gauge the quality of the content.

In addition, users can leave comments on submissions, providing valuable insights and perspectives. As a result, Reddit can be an invaluable resource for you to find information on pretty much any topic.

Alternatively, Quora is also pretty good, but I usually find more information and questions & answers on Reddit.

Price: Free

ⓒ Reddit

WordCounter

If you’re the sort of person who is obsessively concerned with word count and writing style, WordCounter is the online editor for you. Not only does it count words and characters, but it also offers helpful suggestions for improving your word choice and style.

It even has a built-in Auto-Save feature, so you don’t have to worry about losing any changes, even if you leave the site and come back later.

Apart from that, it shows the top 10 keywords used in the text as well as keyword density percentages. This allows for better distribution of keywords throughout the writing.

Overall, with WordCounter writing tool, you can see your most frequently used words and refine your content to match higher quality standards. This is especially helpful when trying to post on social media sites. And to top it up, this word count tool is free.

Price: Free

ⓒ WordCounter

Best Content Writing Tools – FAQ

What is a Copywriter?

A copywriter is someone who writes content intending to promote a product, service, or brand. This could be anything from blog posts and email marketing to adverts and TV commercials.

In other words, a copywriter is a wordsmith who crafts content online for websites or offline for catalogs, magazines, and more.

A good copywriter should be able to capture a brand’s voice and communicate its message clearly and concisely. Copywriters often work with art directors and other creative professionals to create ad campaigns that are both effective and visually appealing.

While some copywriters are employed by agencies, many freelance and work from home, offering more control over your schedule, salary, and personal freedom.

Lastly, while it does help, you don’t need to have a formal education as there are endless resources online to get started and learn copywriting skills.

Is Jasper AI a Good Writing Tool?

Jasper is the best content creation tool on the market for a few reasons – you get more creative than ever, you produce content much faster, and you won’t have writer’s block.

It’s so effective that you’ll never have to worry about what to write again. Simply enter a topic and Jasper will not only generate a well-written paragraph for you, but it will also edit and proofread your work for you. Plus, you can integrate it with Grammarly and SurferSEO,

In short, Jasper AI is the best writing tool ever created and will definitely help you overcome your writer’s block.

What are the Best Content Writing Tools?

When it comes to content writing, there are a lot of different tools out there that can help you. SurferSEO, Jasper AI, Grammarly, Google Docs, Copyscape, and Ubersuggest are the best content writing tools to help you write.

While these all require a subscription, using them will dramatically increase your performance, your rankings, and, ultimately, your revenue.

Why Do I Need Content Writing Tools?

The days of writing content manually and proofreading are gone. Nowadays, you need to integrate a few tools if you want to stay on top of the game.

Content writing tools can help you research your topic thoroughly and find relevant data and statistics to support your arguments. Additionally, they can grammar-check your work and ensure that it is error-free. Lastly, they can also suggest ways to make your writing more interesting and shareable.

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Conclusion

These were the best content creation tools you need to elevate your business and improve your writing skills. From Grammarly that corrects spelling and grammar, to Jasper that writes amazing content and SurferSEO that increase your rankings, you will not stop using them any time soon!

Did you get started yet? Let me know and, if I miss any great tool, comment below and I’ll happily add it.

Stefan

Stefan

About Me

Digital nomad working remotely in a coworking space from Da Nang Vietnam

Hi, I’m Stefan

Thanks for passing by. I’m a successful entrepreneur and digital nomad that’s been working and traveling for several years. I make money online, no matter where I am.
Find here the best tips to work online, be a successful freelancer, and much more.

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